It was Christmas day in the afternoon, the presents were opened, we were relaxing at home and I wanted to watch a movie. We had subscribed to Netflix for years, but when they raised their rates I was one of those people that left (good selection for kids, but really old movies for adults). Then we tried Blockbuster’s online version, very similar to Netflix, so we cancelled that too. We became Redbox fans, but living about 15 miles from the nearest one, it wasn’t an option on Christmas day for me.
I was online looking at some of my Christmas list items that I hadn’t received when I remembered that Amazon offers a prime membership that is supposed to include video. I went online and looked it over, the movie selection looked pretty good, I glanced at the book selection, and then looked at my own order history. I still wasn’t convinced that the $80 annual membership was worth it, so I did what most people do, I Googled “Amazon Prime evaluation.” Lucky for me, USA Today had run a complete evaluation of Amazon Prime a few months prior. Here is a link to it if you want to read it too, http://usatoday30.usatoday.com/tech/products/story/2012-09-08/tecca-guide-to-amazon-prime/57691570/1.
After reading this article, I was pretty convinced that a Prime membership was for me. I am every marketers dream, you offer me free shipping on a $50 order and I am going to make sure I get to that $50 mark. I was guilty of doing this on Amazon often. I completely support shopping locally, but sometimes my local shops don’t have what I need so then I turn to Amazon. Also, my sister has four kids and lives in a different state so I love using Amazon to order gifts for them and have Amazon mail directly to her. I realized by signing up for Prime I would be saving myself money in the end.
So, I did what made sense to me, and I signed up. I hated spending $80 right up front and not having something tangible in my hands to show for it. I got over that pretty quickly. It is mid-January and I have already order three things from Amazon that I couldn’t find locally, have watched many movies (so has my son), and Season 1 and 2 of Parenthood (absolutely addicted).
If you skipped reading the USA Today article, mentioned above, one item they do point out, is that Amazon will add movies to their Prime members free list for a designated period of time. So, with that in mind, keep checking back for more movies to watch and add to your watchlist.